The primary object of a logo design is to make sure that your educational institute is distinct from others. For that, you need to make sure that you choose the right images for your brand mark. This brand mark will later become a symbol for bonding alumni and sports fans. There are several ways to craft an emblem that is unique and memorable. For that, the first thing that you must do is list down the features that makes your institute different from others. Does your school boast an extra ordinary art program? Then use that feature in your school trademark. All you need to do is combine your unique feature with an image. If that doesn't work, then below mentioned are some ideas for college logo images that will help you craft a distinct and innovative emblem. 1. Objects that represent intelligence and assertiveness: The first and foremost element that a good school symbol must encompass is that it should reflect intelligence and assertiveness. The viewers should know that being a part of this school will make them confident and successful in life. For that you can use images of the following: • Books: Books are one of the most popular objects that have been seen in college emblems. From Harvard to Dartmouth, many colleges have used images of books in their brand marks to depict intelligence and confidence. • Shields: By using an image of shields you can give a historic and traditional look to your school trademark. The shield is also a great shape to surround your emblem with which makes it compact and consolidated. Many famous school trademarks have been encased in illustrations of shields. 2. Images of fierce animals and birds: By using images of fierce animal and birds, you are communicating energy, power and authority without the use of words. Below mentioned are some animals that will help you create the right impression in your school brand mark. • Hawks: Images of hawks symbolize courage, justice and far sightedness. Hawk is also an image that adorns the American national seal. This makes it an image that is traditional, patriotic and aggressive. This will also be a good sports team mascot. • Lions: Lions are the king of the jungle. These creatures are brave, intelligent and beautiful. By using an image of a lion, you are depicting that your school is confident and authoritative.